Launched in 2017 by artist, collector, and designer Oliver Wilcox, Lost Profile is a unique blend of edgy art, contemporary design, and obscure antiques. Located in Fitzroy, Melbourne's buzzing creative hub, the studio specializes in a curated collection of art deco, brutalist, and industrial-inspired lighting fixtures. Wilcox's inspiration for the name "Lost Profile" stems from a serendipitous encounter at the Paris Flea Market, where he and his partner discovered a portrait that epitomized the concept—a profile obscured, inviting viewers to interpret and imagine beyond the visible. This experience ignited Wilcox's vision to create a multifaceted studio that embodies artistic expression, design innovation, and the allure of vintage aesthetics.